Targeted Recruitment Advertising
Innovative Talent Pipeline Development Services
Every organization is fighting for the attention of top talent. First Advantage Recruiting Solutions is helping companies find success by focusing on innovative media targeting, candidate experience optimization, and metrics driven campaign management.
The only way to ensure that your organization rises to the top in the minds of your key prospective candidates is to get their attention in unique ways, and address their specific motivations. As a leader in Interactive recruitment advertising, our goal is to provide clients with the strategies, messages and metrics needed to build a solid pipeline of active and passive candidates.
Why online recruitment advertising makes sense:
The Internet's most attractive value proposition for recruiters is its ability to target potential candidates more accurately and efficiently than any other medium. For recruiting purposes, there has never been a more effective way to gain visibility for your employment brand and attract the highest quality passive and active job candidates to your opportunities.
Whether you are searching for hard to find talent, seeking to fill high turnover positions, or looking for the best method to traffic your employment brand, First Advantage Recruiting Solutions has the experience and the expertise to empower your success. Our experts help many of the top companies in the world leverage the power of technology-based recruitment advertising.
- Employment Brand Development
- Campaign Planning
- Media Research
- Media Buying and Placement
- Creative Design
- Media Traffic Coordination
- Campaign Tracking and Reporting
- Paid Search Advertising Management
Targeted Expertise
Our expertise in the area of targeted campaign development stems from our unsurpassed understanding of Online and Interactive media, and can give your organization the edge inefficiency and reach. By leveraging the Internet’s ability to target potential candidates more accurately and efficiently than any other medium, we can help you gain visibility for your employment brand and attract a higher percentage of qualifi ed passive and active job candidates for your investment.
Motivation is the Key
In creating advertisements for our clients, the key factor that differentiates us from our competitors (and therefore differentiates our clients' ads from the ads of their competitors) is a strong call to action. While emotion inspiring images and corporate messaging are appropriate for a branding campaign, motivating prospective candidates to immediately take action is the true goal of the ad. We motivate even the most passive audience to take the next step by making it very obvious that there is a real and immediate opportunity for them to take their careers in a better direction.
Measuring Up
Since our inception in the recruitment advertising space, our goal has been to leverage media strategies and candidate-flow processes that give our clients clear visibility of their return on investment. Our Interactive campaigns are designed to leverage the most effective profile capture technology available in order to take the guesswork out of performance management. Regardless of how your organization defines success, we are able to provide the metrics you need to ensure that your investments are meeting your expectations.
Here are just a few types of Interactive Recruitment Advertising vehicles we help our clients leverage:
- Trade, user-group and specialty list email blasts
- Fully branded, project-based microsites featuring candidate information capture technologies
- Traditional and rich-media online ad placements
- Radio / TV / Print cross-media Interactive campaigns
- Search Engine keyword marketing (pay per click)
- Mobile (SMS) marketing and video-on-demand
- Podcasts and user-generated content marketing
- RSS feeds
- Interactive outdoor campaigns
